Cannes

A day under the umbrellas at La Plage du Martinez

Art Deco elegance meets the sea along this stretch of the Croisette, sand underfoot and Riviera glamour throughout.

Palm trees and Art Deco hotels lining the beach at La Plage du Martinez, CannesPalm trees and Art Deco hotels lining the beach at La Plage du Martinez, Cannes
the day

Sand, sun and Art Deco elegance, all in one day.

La Plage du Martinez turns a stretch of the Croisette into a full day by the sea, sunbeds beneath striped umbrellas, light Mediterranean cooking and service that makes it easy to stay from late morning through to aperitif. In summer, the day moves naturally from lunch into evening, with the bay taking on warmer light as the afternoon goes on.

Tall palm trees against a clear blue sky on the Croisette
The beach club

The Croisette's classic beach day.

Under the signature blue-and-white umbrellas, the atmosphere is unmistakably Cannes. The menu keeps things light and Mediterranean, designed for long lunches between swims and afternoons spent on the sand. In the height of summer, booking a sunbed ahead keeps the day exactly as it should be.

The evening

Stay until the bay turns gold.

Past lunch, the pace softens and the light begins to change. Cocktails arrive as the sea catches the last of the afternoon sun, while the same stretch of sand takes on an entirely different character. There is no need to move on when the afternoon is this easy.

The umbrella

Blue and white, unmistakably Martinez.

The signature stripes have become part of the visual language of the Croisette, instantly recognisable against the sand and sea. Settle beneath one with something cold to drink and lunch on the table, and the Riviera does the rest.

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