Introducing Paloma: Prime’s Second Chapter

August's most coveted collection just got an extraordinary sequel. Following the sell-out success of our first Prime collection, we’re unveiling Paloma, the next evolution in our high-design experience. Rooted in effortless luxury and designed to deepen our signature blend of authenticity, craftsmanship, and community, Paloma is more than four exquisite homes, it’s a way of life.

The Paloma Philosophy: Where Lifestyle Leads

At the heart of Paloma lies an idea: that owning a holiday home should be as effortless as the days you spend in it. It’s a philosophy that grew out of the needs of our most discerning owners, those who sought not just beautiful homes in extraordinary locations, but a lifestyle that truly reflects how they want to live, host, and unwind.

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Drawing from the laid-back elegance of Paloma Beach in Saint-Jean-Cap-Ferrat, once a haven for Picasso and still an icon of Riviera charm, Paloma captures the essence of European ease. Whether you're enjoying a slow breakfast on a sun-drenched terrace in Tuscany or watching the sun dip below the horizon from your private pool in the South of France, these homes invite you to live fully, and effortlessly.

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More than just bricks and mortar, every Paloma residence is a canvas for memory-making, for family holidays, long summer dinners, and quiet moments of retreat.

Design with Soul: Architecture, Materials & Detail

Design is never an afterthought at August, it’s the heartbeat of every collection. But Prime takes things a step further, marrying timeless regional character with meticulous modernity.

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With the ever inspiring locations of South of France, Tuscany, the Alps, and Mallorca, Prime brings a rare sense of place, intention, and elevated ease to every design detail, each home is a careful restoration or reinterpretation of authentic European architecture, guided by the pillars of comfort, luxury, and consistency. Expect original stone floors, exposed beams, handpicked materials, and local craftsmanship, harmonised with bespoke brass fittings, statement vanities, and luxurious marble detailing.

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“We’re building homes that feel both unique and cohesive,” explains Karolina, Head of Design at August. “There’s an elegance to every decision, from the handwoven tapestries sourced in Italy to the La Conch cookers in the kitchens. But there’s also function. We think deeply about intuitive living, about what makes a space feel natural to use, from integrated coffee stations to dual dining areas for every season.”

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One defining thread through the Paloma homes is the seamless flow between indoor and outdoor life. Think hidden TVs in serene lounges, chef-grade outdoor kitchens, shady pétanque courts, and glass-walled wellness suites designed to catch the morning light. It’s this constant interplay, between crafted comfort and untamed nature, that sets Prime apart.

The Prime Standard: A Community of Elevated Living

The Prime collection represents the highest tier in August’s portfolio, not only in terms of value and design, but in lifestyle and community. Shared between carefully curated owners, it creates a close group of like-minded families who value quality, authenticity, and the art of slowing down.

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Beyond the homes themselves, Prime owners gain access to a wider ecosystem: partnerships with iconic European brands, and experiences designed to connect, inspire, and enrich. From sunrise yoga in the vineyards of Tuscany to fireside dinners in the Alps, the Prime lifestyle is rooted in togetherness and framed by beauty.

Crucially, every home in Paloma reflects the same uncompromising standards: showstopping locations, intuitive layouts, exceptional service, and a feeling of escape that begins the moment you walk through the front door.

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As Mélie, CEO and co-founder of August, puts it: “Prime is not just about owning a piece of real estate. It’s about owning a life, a better one. One where everything feels a little more thoughtful, more beautiful, more aligned with how we really want to live.”

Enquire Now

With Paloma, we’re not just offering homes, we’re inviting you into a way of life shaped by the light of the Riviera, the slow rhythms of Tuscany, the soul of the Alps and the breeze of the Balearics. Prime is our most elevated expression of August to date, created for those who seek beauty, intention, and ease in every detail.

If you're curious to see how we bring this vision to life, watch the video below to hear from our founder, Melie, and Head of Design, Karolina, as they explore the inspiration, design and philosophy behind Prime.

The waitlist for the Paloma Collection is now open. Join us, and be part of what’s next.