Introducing Paloma: Prime’s Second Chapter

At the heart of Paloma lies an idea: that owning a holiday home should be as effortless as the days you spend in it. It’s a philosophy that grew out of the needs of our most discerning Homeowners, those who sought not just beautiful homes in extraordinary locations, but a lifestyle that truly reflects how they want to live, host, and unwind.

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Drawing from the laid-back elegance of Paloma Beach in Saint-Jean-Cap-Ferrat, once a haven for Picasso and still an icon of Riviera charm, Paloma captures the essence of European ease. Whether you're enjoying a slow breakfast on a sun-drenched terrace in Tuscany or watching the sun dip below the horizon from your private pool in the South of France, these homes invite you to live fully, and effortlessly.

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More than just bricks and mortar, every Paloma residence is a canvas for memory-making, for family holidays, long summer dinners, and quiet moments of retreat.

Design is never an afterthought at August, it’s the heartbeat of every collection. But Prime takes things a step further, marrying timeless regional character with meticulous modernity.

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With the ever inspiring locations of South of France, Tuscany, the Alps, and Mallorca, Prime brings a rare sense of place, intention, and elevated ease to every design detail, each home is a careful restoration or reinterpretation of authentic European architecture, guided by the pillars of comfort, luxury, and consistency. Expect original stone floors, exposed beams, handpicked materials, and local craftsmanship, harmonised with bespoke brass fittings, statement vanities, and luxurious marble detailing.

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“We’re building homes that feel both unique and cohesive,” explains Karolina, Head of Design at August. “There’s an elegance to every decision, from the handwoven tapestries sourced in Italy to the La Conch cookers in the kitchens. But there’s also function. We think deeply about intuitive living, about what makes a space feel natural to use, from integrated coffee stations to dual dining areas for every season.”

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One defining thread through the Paloma homes is the seamless flow between indoor and outdoor life. Think hidden TVs in serene lounges, chef-grade outdoor kitchens, shady pétanque courts, and glass-walled wellness suites designed to catch the morning light. It’s this constant interplay, between crafted comfort and untamed nature, that sets Prime apart.

The Prime collection represents the highest tier in August’s portfolio, not only in terms of value and design, but in lifestyle and community. Shared between carefully curated Homeowners, it creates an exclusive group of like-minded families who value quality, authenticity, and the art of slowing down.

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Beyond the homes themselves, Prime homeowners gain access to a wider ecosystem: partnerships with iconic European brands, and experiences designed to connect, inspire, and enrich. From sunrise yoga in the vineyards of Tuscany to fireside dinners in the Alps, the Prime lifestyle is rooted in togetherness and framed by beauty.

Crucially, every home in Paloma reflects the same uncompromising standards: showstopping locations, intuitive layouts, exceptional service, and a feeling of escape that begins the moment you walk through the front door.

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As Mélie, CEO and co-founder of August, puts it: “Prime is not just about owning a piece of real estate. It’s about owning a life, a better one. One where everything feels a little more thoughtful, more beautiful, more aligned with how we really want to live.”