In Good Company: an evening at The Maine

The Maine occupies one of the last Georgian townhouses on Hanover Square, and was chosen to host our celebration of August. Owners began arriving from 6.30pm to a glass of bubbles, with canapés circulating. Some were meeting fellow owners from their own collection for the first time. Others picked up conversations that had run on for years. As owners compared notes and recommendations, future owners heard first-hand what a year across a collection looks like.

Before the conversation began, Mélie welcomed everyone. 

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“It’s a very special community. Many of the owners here tonight have been with us since the start, and seeing their excitement is always a joy” 

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By then, the room felt less like an event and more like a gathering of friends.

When we bring a collection together, we think about its people as carefully as its homes. Curating a collection means looking at the group as it forms, not only at each owner on their own.

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A collection works best when its owners want different things from it. Because preferences spread naturally through the year, owners more often find time on the dates they had in mind when they book through Valeria. It makes for a better community too: people at different stages of life, from different corners of the world, who might never otherwise have met.

Led by Kirsten, our Chief Commercial Officer, the discussion explored the thinking, creativity and craftsmanship behind August’s design philosophy, highlighting two milestones from the year: the launch of our first Grand Pied-à-Terre and Prime homes.

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Mélie and Francesca shared the vision behind these distinct Collections, from the city residences in Cannes, Rome and Paris to the inaugural Prime villa in Mougins. They also discussed August’s creative collaboration with Coco Capitán for the Arcadia Collection. Two of Coco's artworks, soon to be placed in Barcelona and Rome, were on display during the evening.

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At the heart of the conversation was the belief that great design goes beyond aesthetics. Each August home is shaped by the character of its destination, drawing on its architecture, landscape, history and local culture to create spaces that feel distinctive while remaining deeply connected to their surroundings.

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Jessica Salter, a lifestyle, interiors and travel journalist and editor who writes titles such as Financial Times, The Times, The Telegraph and British Vogue, joined the conversation. She shared her insights into the design influences for 2027, including the art of layering interiors with locally sourced antiques. Together, the panel explored a growing desire for spaces that feel warmer, more personal and rich in character, moving away from trend-led interiors towards homes that feel authentic, considered and enduring.

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The discussion reflected August’s belief that the most memorable homes are not simply beautifully designed, but thoughtfully shaped by their surroundings and the way of life they inspire.